The Real Goods Solar Executive Team
We have a passionate and highly experienced management team at your service, led by our Founder and President John Schaeffer. Our team is made up of solar industry experts with first-hand experience in solar design and engineering as well as renewable energy policy, ever since photovoltaics were first made accessible to the general public 30 years ago. Following are brief introductions to our leadership, whose sole objective is to ensure exceptional solar solutions for our customers.
President & Founder
John Schaeffer has been exploring renewable energy and sustainable living since graduating from UC Berkeley in 1971. Over the last 32 years, he founded and grew Real Goods Trading Company as its President from a garage start-up to the foremost global source for tools and information on renewable energy and sustainable living.
During his 7 years of experience in the solar industry, Joel Kauffman has had his hand in almost every essential aspect of solar, from his work as a NABCEP certified installer to his extensive experience in solar sales and marketing.
Kent Halliburton jumped feet first into the solar industry in 2005 after realizing the impact the twin global crises of Global Warming and Peak Oil would have on the planet. The solution seemed simple: change our energy consumption from fossil fuels to renewable energy.
